Let’s just get this out of the way. Publishing content to your blog is not content marketing.

In today’s socially connected world, brand awareness driven by public relations, content marketing, and social media is more important to businesses than ever before. It’s not enough to simply perform these activities, you also have to track the performance with metrics. Otherwise, you have no way of knowing if your efforts are working. Or which efforts aren’t working. But don’t be fooled, measuring these efforts is no easy task.

Building a brand doesn’t happen overnight. There are all sorts of agencies out there, so how do you know whether you should hire a creative agency, a digital agency, or an ad agency? Read more #OnTheBlog